Why Kroger Co. (KR) Could Be a Consumer Staples Comeback Story When Auxier Asset Management highlighted The Kroger Co.
as a potential comeback story in its second quarter 2026 investor letter, it sent shockwaves through the consumer staples sector.
While big box retailers and tech giants often dominate Wall Street headlines, Kroger's recent performance has been marked by two distinct trends: declining sales and innovative leadership that is beginning to pay off.