The Rise of Cold Brew and Its Lasting Impact on Coffee Culture Cold brew coffee has become ubiquitous in recent years, with upscale cafes and grocery stores alike offering a variety of cold brew products.
This phenomenon has left many in the industry wondering whether it's a fleeting trend or a lasting game changer. What Is Cold Brew and Why Did It Gain Popularity?
Cold brew is essentially a type of coffee concentrate made by steeping coarse ground coffee beans in water for an extended period, typically between 12 to 24 hours.