Price Transparency Under Scrutiny: The Trainline, Virgin Atlantic, and Red Driving School Investigations The Competition and Markets Authority's (CMA) latest move to scrutinize three major companies over pricing practices marks a significant shift in the way businesses are held accountable for transparency.
Trainline, Virgin Atlantic, and Red Driving School have all been targeted by the CMA, which has been observing how these companies present prices to their customers.
The key issue at play is drip pricing, where mandatory charges are separated from the headline price or added later in the buying process.