The NFL's Schedule Release Season: A Study in Over the Top Entertainment The National Football League's schedule release season has devolved into a spectacle that's equal parts creative and cringeworthy.
What started as a straightforward announcement of game times and opponents has evolved into an exercise in absurdity, with teams competing to outdo each other in self promotion.
At its core, this phenomenon speaks to the NFL's attempt to humanize itself through humor and pop culture references.