Licensing the Legacy: What's at Stake in Universal Music's Deal with Apple Corps The Beatles' enduring influence on popular music is undeniable, but their business acumen was just as sharp as their songwriting skills.
The recent licensing and merchandising deal between Apple Corps and Universal Music Group aims to capitalize on the band's timeless appeal, particularly in light of upcoming biopics that promise to reintroduce the Fab Four to a new generation.
This partnership comes at a time when music streaming services are increasingly seeking to own the rights to iconic artists' back catalogs.