The Body of Sports: When Athletes Get Naked for Cash The controversy surrounding Sydney Sweeney's naked ad for Novig, a sports trading app, has sparked a necessary conversation about the commodification of athletes' bodies in advertising.
At first glance, the ad may seem like just another celebrity endorsement gone wrong, but it reveals a complex web of issues that speak to broader concerns about sexism and objectification.
Athletes such as Lucy Davis and Ariarne Titmus have taken issue with Sweeney's ad, arguing that it perpetuates the damaging notion that women in sports must be sexy and attractive above all else.