The World Is Brewing: Notes on Artistic Revival and Second Chances Rio da Yung OG's latest announcement has sent a ripple through the music industry, echoing a parallel phenomenon in the world of coffee.
A renewed interest in old school brewing techniques like pour overs and French presses reflects a broader cultural desire for authenticity and imperfection. This nostalgia for the past is more than superficial.
Both Rio's artistic revival and the coffee world's fixation on retro brews involve a rejection of slick, mass produced homogeny in favor of something raw and human.