The Social Media Safety Ruse: How Meta's Influence Campaigns Are Redefining Corporate Spin As Australia becomes the latest country to ban teens under 16 from using social media, tech companies like Meta are increasingly relying on influencer campaigns to sell their safety measures as a solution to problems they themselves helped create.
Whenever governments discuss regulations for teen use of social media, Meta springs into action, recruiting influencers to promote its parental and other safety controls.
This might seem like a clever PR move – who wouldn't want to partner with a brand committed to keeping teens safe?