The Billion Dollar Squeeze: Disney's Early Sellout of Super Bowl Commercials The news that Disney has sold out its 2027 Super Bowl commercials six months ahead of time should send shockwaves through the advertising industry.
However, it shouldn't be entirely surprising given the escalating prices and shifting priorities in modern media.
The NFL's biggest event is a prized commodity, with brands clamoring for a spot to reach an estimated 100 million viewers each year.