The Ownership Paradox: FIFA's High Stakes Gamble on Private Equity The latest controversy surrounding Gianni Infantino and his leadership of FIFA has exposed a deep seated tension within the global soccer governing body.
At its core, this is not just about money – although $20 billion in private investment and doubled funding for 211 member associations would be attractive to many cash strapped nations.
Nor is it solely about power, as Infantino's plan to create a new subsidiary, FIFA Forward Enterprise (FFE), with 20% owned by private investors seems more like a clever maneuver to maintain his grip on the presidency.