The Half Time Show as Global Event: Unpacking the Cultural Significance The World Cup Final Half Time Show has long been a staple of the tournament's entertainment, but this year's spectacle featuring Madonna, Shakira, and BTS marked a new level of global cultural phenomenon.
The event drew in a record breaking audience, shattering viewership records worldwide.
The Rise of Music Festivals as Mainstream Entertainment Music festivals have evolved from niche gatherings to mainstream events, mirroring the growth of global entertainment.