The Flavor of Fandom: How Big Brands Can Learn to Adapt The insights from Havas Play's Andrea Isaac and Juliet Tierney on reaching Gen Z and Gen Alpha consumers have left me wondering if the coffee industry can learn from their observations.
As I sipped my morning pour over, I thought about how these young generations' affinity for fandoms and community intersects with our beloved coffee culture.
The notion that "fandom is the infrastructure of culture" resonates within me.