'Infuriated': Australian Olympians Slam Sydney Sweeney’s Provocative New Sports Ad The recent advertisement featuring US actress Sydney Sweeney for Novig, a sports prediction market in which she is a shareholder, has sparked outrage among Australian Olympians.
The ad's attempt to showcase Sweeney half naked and strategically covered by sporting equipment has been met with fierce criticism from athletes who see it as a blatant objectification of women in sport.
Prominent Australian female athletes such as Ariarne Titmus, Lani Pallister, and Tilly Kearns have highlighted the deep seated concerns about the way women's bodies are treated in the sports industry.