Consumer Sentiment Shifts Coffee Retailers into Turbulent Waters IBM vice chairman Gary Cohn's declaration that "consumer sentiment has turned quite negative" in the US sends ripples through the coffee industry.
This shift affects not just market trends but also consumer behaviors, impacting specialty coffee retailers.
Understanding the Shift in Consumer Sentiment The history of economic downturns shows that consumer confidence, as measured by the Consumer Confidence Index (CCI), plays a significant role in shaping market outcomes.