How Apple TV Became A Prestige Brand The humble origins of Apple's foray into consumer electronics are well documented, but less attention has been paid to how that company transformed itself into a premium media hub through its various iterations of streaming services and hardware.
The 2006 debut of the first generation Apple TV was initially met with skepticism by consumers and critics alike, but as the years went by, it morphed from a mere set top box to a sophisticated entertainment platform.
Designing for a New Era: How Apple TV Redefined Home Entertainment The rebranding effort of Apple TV in 2014 marked a significant shift towards becoming a more comprehensive media hub.