Fox Plays It Safe in NFL Deal Standoff Fox's decision to resist the National Football League's (NFL) attempt to renegotiate their massive rights deal may seem surprising, but it's consistent with the larger context.
The NFL has been revising its contracts with various media partners, including Amazon, Disney, NBCUniversal, and CBS, to reflect changing market conditions.
The inclusion of an "opt out" clause in the latest contracts was a shrewd move by the league, allowing them to update terms if market conditions change.