The New Playbook: How Luxury Brands Are Redefining Retail on the High Tide Margin The luxury industry has long prioritized securing prime real estate, from Bond Street to Avenue Montaigne.
However, a seismic shift is underway as high end brands abandon traditional retail models for more ephemeral and experiential ones.
Dubbed "Destination Retail," this trend involves luxury houses integrating themselves into dream vacation destinations, blurring the lines between hospitality and commerce.