The K Pop Effect: How BTS Is Spurring Economic Growth and Cultural Exchange The return of K pop superstars BTS to the US has sparked an economic boom wherever they land.
However, this phenomenon is more than just a fleeting fad – it's a cultural exchange that's having far reaching implications.
BTS's sold out shows in Las Vegas in May generated an estimated $340 million in economic activity. The group's performances at huge hotels and tiny cafes alike benefited from the influx of fans.