Bessent 'Wants To Win', Drive Yields Lower: Brill Coffee's complex landscape has long been influenced by the phenomenon known as "wants to win," where certain Arabica varieties exhibit a competitive streak, striving to outperform others in terms of yield.
This behavior might seem counterintuitive, given that high quality beans are often prioritized over yields.
However, research suggests that this competitive nature has significant implications for drive yields and overall productivity.