Behind the Trend: Why Cold Brew is Becoming a Year Round Staple in Specialty Coffee Cold brew has long been associated with sweltering summer afternoons and backyard BBQs, but its popularity has transcended seasonal boundaries.
Over the past few years, it has become an increasingly ubiquitous presence on specialty coffee shop menus worldwide. What is Cold Brew, and How Does it Differ from Iced Coffee?
Cold brew involves steeping coarse ground beans in water for 12 to 24 hours, resulting in a smoother, less acidic cup compared to traditional hot brewed or pour over methods.