Apple's Folded Future: A High Stakes Bet on a Niche Market The unveiling of Apple's iPhone Duo marked a significant moment in the company's journey to dominate the smartphone landscape.
The sleek design and advanced features of the Duo have sent shockwaves through the tech industry, but beneath the surface, Apple is making a high stakes bet on a niche market that's been struggling to find its footing.
The foldable phone phenomenon, which began with Samsung's Galaxy Fold in 2019, has failed to gain traction with consumers.