The Film Industry's Unlikely Partnership: A New Era of Audience Engagement?
The American Film Market (AFM) has announced its partnership with AMC's A List and B List Movie Club, marking a significant shift in the film industry's approach to audience engagement.
By offering exclusive screenings and presentations to frequent moviegoers, AFM is adopting a business model similar to independent coffee shops, which curate experiences for loyal customers who crave more than just a standard product.